![]() By seeing you demonstrate active listening, they might become a better listener too. Continuing to practice these skills may just inspire the person you're conversing with to do the same. ![]() Be patient with yourself as you go through the learning process. Like with any skill, being good at active listening takes some practice. Practice your active listening skills.If you both have passion for the topic, it becomes easier to stay fully engaged in the conversation. This works particularly well when engaging in small talk as you get to know one another. This naturally causes you to ask more questions and to seek to understand, which are two of the core foundations of active listening in communication. The more curious you are about something, the easier it becomes to want to know more. The panel also pointed out that while the money that can be made from hosting a podcast is comparatively little, “the they generate can become valuable for adaptation by film and TV makers”. Last month, reported Deadline, a panel of podcast executives told the UK’s Royal Television Society that “while it remains difficult to break into the important top ten on those charts, the flexibility of podcast-making in terms of subject matter and episode length, the relative cheapness of the exercise and the fact that anyone with a microphone can do it still makes it an attractive proposition”. In 2016, the industry was valued at £4m.Īccording to the Reuters Institute, 72% of publishers will also be putting more resources into podcasts and digital audio in the future. Ad revenue for the podcast industry in the UK was estimated to be worth £40m in 2022 by consultancy PWC, which also predicted growth to £64m by 2025. We shouldn’t “write the podcast industry off” just yet, though, said Prolific North. In fact, “podcast satisfaction, as measured in listener ratings, peaked in 2016”. Both the average star ratings for podcasts in general and new podcasts launching are have been gradually decreasing for several years, said Rephonic. This view seems to be backed up by statistics examining how listeners are rating podcasts. ![]() The industry seems to be facing a paradoxical problem which is that it “has become so crowded that fewer people want to enter it”. ![]() The “defining” problem of the industry is “podcast discovery” – how we find out about podcasts, especially in a crowded market with few barriers to entry. So maybe the surplus in 2020-21 was “always destined to recede” – but the size of the drop does indicate there might be other factors here. “Roughly everyone launched a podcast in the Covid-19 pandemic’s nadir, and a big part of the decline is an after-effect of that,” said NiemanLab. She said the industry is experiencing “the jitters”, and attributes some of the drop to sponsorship deals being harder to come by, and investors not appreciating how much is needed to make content well. “It feels like we’re in that ‘difficult second album’ moment now, and of course there’s a lot to worry about,” Kate Taylor, an award-winning producer, told The Observer. Similarly, survey data from Edison Research shows that the number of people in the US who said they had listened to a podcast in the last month was 38% last year, down from 41% in 2021. That is down from 729,000 in 2021, and 1,109,000 in 2020 at the height of global lockdowns.įor some context, however, the number of podcasts started in 2019 was 337,099 – substantially lower than during the pandemic, but still higher than current figures. The number of new shows launched last year was 219,000. The figures suggest “the podcast balloon has burst”, said The Observer, with analysts asking whether podcasting was just a passing trend or a maturing industry that is settling into a more stable rhythm.Īnalysts at Chartr uncovered the dramatic drop using international data supplied by the podcast engine Listen Notes.
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